Smarties

The Ask: Create awareness and affinity for Smarties.

The Solve: We all have memories of receiving Smarties in our trick-or-treat bags, from the candy jar at the pediatrician or as a sweet snack you got in your lunch bag. Because we have all of these fond memories and their consistent product offering, Smarties is a brand that can play well into the nostalgic angle.

Audience: Young parents who have fond memories of Smarties in an effort to entice them to buy Smarties for their own children.